With Esencia del Camino we try to convey a message that connects directly with our sense of smell and our emotions.
Essence of the Path , is a unisex fragrance that is born from walking.
The message is to directly connect the pilgrim or future pilgrim with the meaning and emotion of the memory of walking. It is the perfect gift to encourage someone to live it.
Of all our senses, smell has the greatest ability to retain emotions. Smell is directly linked to our memory and sensitivity. This makes consumers 100 times more likely to recognise something they have smelled than something they have heard, eaten or even seen.
The sense of smell stimulates emotions and feelings , which explains why a simple smell is able to transport us to our most distant memories.
Smell is the sense that has the greatest impact on our memory and emotions.
Humans retain 35% of what they smell, 10% of what they see and 5% of what they hear.
We accompany this fragrance with our emblematic phrase “never lose your essence” creating a metaphor of those that are so important to the walker to convince him that the Essence of the Camino is the best option for sensory recollection of unique experiences.